# How is CarMax using AI voice agents for customer calls?

> CarMax said its AI voice technology now covers 100% of inbound calls to stores and its customer experience center (The National CIO Review). Sierra, its agent vendor, describes agents answering questions like store hours and vehicle availability and handing off to associates.

- **Evidence grade:** A — Named organization, quantified outcome, independent source (news, paper, filing, or customer quote outside vendor marketing).
- **Organization:** CarMax (used-car retailer)
- **Industry:** Consumer Products & Retail — Automotive retail
- **Roles:** Customer Support, Sales Development (SDR)
- **Tools:** AI voice agents (Sierra)
- **Status:** production · **Agent pattern:** voice-agent · **Autonomy:** 3/4
- **Last verified:** 2026-10-17

## Reported outcomes
- inbound call coverage: 100% of inbound calls to stores and customer experience center [1]

## How it works
1. Voice agents answer inbound store and customer-center calls.
2. Agents ask clarifying questions, answer common queries, and hand off to CarMax associates.

## Risks & compliance
- Coverage is not resolution; no resolution rate disclosed

## Sources
1. The National CIO Review, "CarMax Drives Agentic AI Across Its Customer Operations" (2026-09-30) <https://nationalcioreview.com/articles-insights/cio-field-notes/carmax-drives-agentic-ai-across-its-customer-operations/>
   > "CarMax said its AI voice technology now covers 100% of inbound calls to stores and its customer experience center."
2. Sierra, "CarMax and Sierra" (undated; accessed 2026-10-17) <https://sierra.ai/customers/carmax>
   > "resulting in quick answers to common questions, such as store hours and vehicle availability, and smoother transitions to a CarMax associate."

Canonical: https://agentcasefile.com/cases/carmax-agentic-voice-ai-inbound-calls/ · License: CC BY 4.0 (summary) · Source: Agent Casefile